Sergio Granada
Back to home
2025 · Augmented reality / Broadcast graphics

UFC Tale of the Tape AR 2025

An AR Tale of the Tape concept for UFC, presented as a standalone graphic and within tracked arena footage.

My contribution
Pitch development, build, rigging, animation, footage tracking and Unreal Engine implementation.
Project tools
Autodesk Maya · Unreal Engine · Python

UFC Tale of the Tape

I developed this concept through rounds of creative feedback, building, rigging and animating the graphic before implementing it in Unreal Engine.

UFC supplied the fighter videos, arena footage and wording. The WWE Virtual Graphics team supplied the 3D championship belt.

For the arena presentation, I tracked the supplied footage and brought that tracking data into the Unreal camera, placing the graphic within the recorded shot.

The work shown documents my concept and development presentations.

The standalone Tale of the Tape concept, combining fighter videos, flags and statistics.
The standalone Tale of the Tape concept, combining fighter videos, flags and statistics.

Standalone presentation

The animated concept, built, rigged and animated by me, with a team-created 3D championship belt and UFC-supplied fighter videos and wording.
Visual description

Animated concept. Championship-belt elements, fighter portraits, national flags and a central statistics display reveal the matchup in motion. There is no speech or other audio.

Concept details

An angled view showing the depth of the fighter panels, flags and central statistics display.
An angled view showing the depth of the fighter panels, flags and central statistics display.
The opposite angle of the standalone graphic.
The opposite angle of the standalone graphic.

Tracked arena presentation

The graphic placed into recorded arena footage supplied by UFC. I tracked the footage and brought the tracking data into the Unreal camera.
Visual description

Tracked arena presentation. The tracked version places the graphic within an arena view, showing its scale and camera relationship. There is no speech or other audio.

Arena details

The comparison graphic within the tracked arena shot. UFC supplied the original footage.
The comparison graphic within the tracked arena shot. UFC supplied the original footage.
The championship belt in the tracked presentation. 3D belt asset by the WWE Virtual Graphics team.
The championship belt in the tracked presentation. 3D belt asset by the WWE Virtual Graphics team.

Browse AR Arena projects